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MANILA, Philippines - ABS-CBN's homegrown entertainment programs have been brought to a broader global audience via the pioneering efforts of ABS-CBN Global’s International Sales and Distribution (ISD).

In an interview with abs-cbnNEWS.com, ISD head Reena Garingan says ABS-CBN has already sold around 30 television drama series in different parts of the world like China, Malaysia, Indonesia, Cambodia as well as in Africa.

She says ABS-CBN shows sell well because they bring hope and inspire people.

"We are trying to come up with programs that are universally accepted, no matter what religion, no matter what culture or race you have, Importante yong nararamdaman ang drama," says Garingan.

Like the Philippines, Garingan says these countries also have poor people hoping for improvements in their lives.

"Ang mga bansa na naghihirap, that are economically and politically unstable, these are the countries that would like to watch...Kasi hirap na sila at gusto nilang makapanood na nakaka-relate sila, at kapag pinapanood ay may hope. They see characters, portrayed by beautiful stars, are actually their lives or the lives of their neighbors. Kaya they keep on watching because there's hope [in these shows]," she says.

To prove that Kapamilya's shows are being embraced worldwide, Garingan says these shows get high ratings in these countries.

Recently, “Pangako sa ‘Yo" ("The Promise"), aired on China’s national television, was rated second in overall local and foreign programs. This was 10 years after Filipinos became attached to the Kristine Hermosa-Jericho Rosales tandem.

The classic teleserye appealed to the Chinese audience and even hit the Top 30 list in national weekly rankings covering over 2,000 channels and capturing 1.3 billion viewers.

'Pangako Sa 'Yo" also captured the hearts of people in Malaysia, Singapore, Indonesia, Cambodia and even Africa.

As Cambodian Nai Hiu Mei recounts: “The teleserye, broadcasted here with Khmer dubbing, was so popular that many Cambodian babies are named Angelo.”

The Times of Zambia writer Meluse Kapatamoyo wrote: “The series has become a topic of discussion among families, friends and even neighbors who daily ponder on how the show would end.”

René Lötter of One Africa Television said: “When is Pangako sa ’Yo coming back?’ I wish I could get a dollar each time I get that question. From teenager to grandma, from household organizers to tax consultant – it’s gripped people across all genders.”

Aside from “Pangako sa ‘Yo” (known internationally as “The Promise”), other Kapamilya shows have also been brought to the global audience. These include "“Ikaw ang Lahat sa Akin” (a.k.a. “Only You”), which is being carried by the biggest province in mainland China and airing on primetime.

Meanwhile, “Sana Maulit Muli” (a.k.a. “Chances”), “Maging Sino Ka Man” (a.k.a. “More Than Love”), and “Gulong ng Palad” (a.k.a. “Stand for Love”) are expected to be aired in China soon.

Also earning international recognition worldwide is the Angel Locsin-Piolo Pascual starrer "Lobo” (a.k.a. “She-Wolf: The Last Sentinel”).

• ABS-CBN News
• Pinoy Showbiz

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