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Out of Aga Muhlach’s 30 years in the business, nearly half of it has been spent in the company of a great love. From his bachelor and teen idol days to his most important role to date as husband and father, Jollibee continues to be an influential presence in Aga’s life.

“I certainly have this huge love for Jollibee,” he shares. “Pati mga tao dito na matagal ko nang nakakasama at nakakatrabaho, para ko na silang pamilya. To be honest, hindi na nga trabaho ang tingin ko sa pag-endorse ng Jollibee. It’s something that comes naturally for me.”

“I’m happy to still be endorsing Chickenjoy, which I really think is the best fried chicken,” he says. “It’s rare in the industry for any artist to endorse a product this long but it’s not hard to do since I’m confident about the taste and quality of the product.”

Since then, Aga has appeared in countless TV and print ads, with good reason and to great effect. As a lover of the crispylicious, juicylicious, amoy-delicious and gravylicious Chickenjoy, his every on-screen bite becomes a true-to-life portrayal of the ultimate food enjoyment. In his latest TV commercial, Aga is one with the whole nation in affirming that Chickenjoy is the best.

But according to Aga, there’s more to the longevity of this love affair than just his affection for the delicious fried chicken. His passion for the product is also anchored on shared values.

Now, even Aga’s family is on the action, enjoying their appearances with the bedimpled padre de familia in Chickenjoy ads.

• Philstar
• Pinoy Showbiz